Sunday, 23 November 2014

Larry Page is Google’s Steve Jobs

You all know the story of Steve Jobs about how he fired from his own company, returned as its savior after years in exile according to the author Nicholas Carlson. He says “Larry Page is the Steve Job’s of Google”.
Carlson draws the parallels. In July 2001, Page fired all the company’s project managers citing non-engineers supervising the engineers was a bad idea. The project managers were stunned. Shortly after this incident Eric Schmidt stepped in as Google’s CEO and Larry Page became the president of the products.
Carlson describes how Page spends his years in ‘wildernesses’ play second fiddle to Schmidt as the company is slowly maturing to its brand identity. He spends all his energy focusing on development of Android OS. Again in 2011, he returned as a CEO.
Now Larry wants to develop software that are able to organize user experience to solve the world’s problems. As a child, Page’s hero was Nikola Tesla and he read his biography number of times. In 2014, Page is living an alternate ending to the Nikola Tesla biography that made him cry when he was only 12 years old.

Reference: Times of India

Wednesday, 26 February 2014

Speed Up Your Site and Rise

Good evening Guys! Today we will discuss about the process of speeding up of the websites in Google SERP. So let’s start.

As we all know how internet has changed our world and we are more dependent on this digital world. People always try to look for new options when they search something on the search engines. Google take this opportunity to present this information for the people in a more precise and refined way. To prevent the Black hat SEO and link spamming Google went through various algorithm updates which affect the SEO process of many companies.  Think Google SERP as a race track where the website are the cars who are competing in the race and SEO experts are the drivers and Google is the Organizer.  So if you want to race in this track and increase the visibility of your site you have to follow the ethical rules of the game laid down by Google. Therefore some tips should be followed that may help you to win this race:

Ø  The visitors love to visit the trusted site that has fresh content with interesting facts and information because content plays a crucial role by increasing the traffic of your site.
Ø  Designing a good site map which keeps all the records of your entire articles, blogs and complete site details and if followed will definitely increase the rank of your site.
Ø  Inbound links, domain authority along with the page rank are the important aspect that affects the total indexed pages of a site and increase the speed of indexing.
Ø  Try to add more links from high traffic sites which reduce the index time and instantly shows the result in the SERP.
Ø  Write original articles, blogs especially go for in-depth articles and post them on relevant sites which increase your site’s visibility.
Ø  Focus on knowledge graph on Google which speed the indexing of your site within a few hours.
Ø  You have to create xml and HTML sites and post on Google webmaster consortium and also include them in robot.txt.



Ø Newly launched ‘Fetch’ tool in Google webmaster helps to crawl the site and thus speed up the indexing.
Ø  Social sharing sites helps to gain you the social signals for the site and Google looks for engagement for your site by accessing the traffic visitors which is excellent for speeding up the process of indexing.
Ø  Google focuses on link popularity of your site. If it finds good link popularity for your site automatically your site will be visible and rise in SERP.
Ø  The link structure of your site plays a crucial role in indexing your site on SERP. If have to be extra careful about the non-indexed pages of your site and concentrate on the structures of the link so that it may come to the SERP as soon as possible.
Ø  It is better to add a link directly from your website homepage which helps in faster ranking of your site. [Three Click Rule ---- will be discussed later]

Ø  If you change the crawl rate in Google webmaster tools you can see the fast indexing of your website.



Ø  Online ping sites like Ping-O-Matic or FeedShark are there and you can use these sites to update your blogs and articles for faster indexing.
In the conclusion, I can say if you follow the above rules you can able to achieve your desired result within a few days